My friend and social media marketing guru Lee Lonitz of Design ForSite recently asked me to do a joint Facebook Live video this week. Lee has been telling me for months that Facebook Live videos are becoming all the rage on Facebook and are a must for business owners who want to get an edge on their competition. He wanted to feature my wine business and share tips on how to get started recording your own Facebook Live videos. Needless to say, I was excited to try it out.
A New Kind of Social Media Talk Show in August
In August, Lee will be kicking off a weekly talk show series on Facebook Live. His live streaming series will focus on two key areas: introducing local businesses to the Bay Area community; and highlighting how his guests are using social media to promote and grow their businesses.
Our Facebook Live Video – My Piece
You can jump down to the bottom of the article to see the video. While watching the video, you can hit the “Like” button or a Reaction emoji at your favorite part. Feel free to even leave us a follow-up comment or question!
For a quick preview, here is what we covered:
- I highlighted two of my favorite summer wines, Muscat and Dolcetto. What I love about these wines for summer is they’re easy drinking and refreshing, and you drink them chilled.
- I walked through the four steps (with one repeat) of wine tasting: seeing the wine; smelling the wine; swirling the wine; smelling he wine again; sipping the wine. These steps are designed to get the best experience out of a tasting. They do a great job of waking up our senses.
- I finished my segment by talking about how wine and social media go so well together. They’re really birds of a feather, since they’re both about making connections. I feel very blessed to have been guided (and still be guided) so masterfully by Lee. Lee is a great teacher, and he is very knowledgeable. He really works with you to understand what your business goals are. He applies best practices to creating a social media plan that will work for you.
Our Facebook Live Video – Lee’s Piece
- Lee talked about some very interesting video trends:
- More and more people are doing live streaming videos, especially on Facebook.
- People are watching live videos three times more often than recorded videos.
- Facebook Live makes your audience feel like they’re right there.
- Lee shared five tips with us: 1) Make sure you have good lighting. Do your videos early in the morning or late in the afternoon for best results. 2) Check sound. Have a private space where it’s quiet. If you’re in a public space, keep the phone/camera very close to your mouth. Make sure your microphone volume is turned up. 3) Check the speed of your connection. Use speedtest.net to make sure you have a decent speed. 5 mbps upstream is sufficient. 4) Be yourself! Facebook Live is live. It’s not Facebook Rehearsed. 5) Don’t live stream anything you might regret later. Don’t use Facebook Live to get notoriety.
Our Facebook Live Video
How Do You Do a Facebook Live Video?
Go to your personal or business profile on your Facebook app and click the status area as you would for writing something (on business pages, you would click the Post button). A menu will drop down, and you will see there’s a new icon to Go Live. Add a title, and you’ll have five seconds to get ready. If you have a fast enough wireless connection, the “Go Live” button will go blue. If you don’t have the speed, you will get a gray color.
By the way, Lee also introduced us to Facebook 360, a very cool feature that works with iPhones (currently) where you can upload a panoramic photo to your Facebook page and viewers can click and drag the picture 360 degrees around.
Connecting with Lee
If you’re interested in getting help from Lee like I do on doing a Facebook Live video or Facebook 360 photo/video for your business, as well as social media coaching and writing on Facebook, Twitter, LinkedIn, Instagram and more, please visit his new website at www.leelonitz.com.
After this video experience, I feel as if I have popped open a bottle of ideas for my next video. Cheers to many more Facebook Live videos featuring wine! If you’d like to host a wine tasting, please check out my wine tasting page.
As an independent wine consultant with WineShop At Home, I absolutely enjoy bringing a taste of the Napa wine country home to you one sip at a time. Whether you simply love to drink wine, would like to host a tasting, seek a special gift, or are in search of a new wine jobs opportunity as a wine consultant, feel free to contact me for a truly unique wine tasting experience!
Betty Kaufman, WineShop At Home